Fire, demons, potions and witches came together in a privatized monastery to make a great team live an unforgettable adventure of reconnection. The challenge was to organize the funniest, most original and exclusive annual convention and incentive trip that we could imagine, along with the communication campaign that the occasion deserved. To do this, we created a week-long festival around the Akelarre concept (an ancient tradition very present in the area), where there were spaces designed ad hoc for the brand, theme parties with top-of-the-line DJs, à la carte adventure activities, chill out sessions at the spa and a major party in a medieval village with live music and tapas gymkhana. sessions en el spa o una fiesta mayor en un pueblo medieval con música en directo y gymkhana de tapas.
