Gastronomy as the central concept of the anniversary of the reference ice cream company in Spain. We designed a gallery-museum type entrance where we could see the history of the 40 years of the company. We organized a Master Chef totally tailored to the client, with ice cream as the protagonist. The teams invented unique creations that were even replicated in the store afterwards. We finished the celebration with a banquet of stations in Italian style and lots of laughs, recalling the history of the company with a great comedian.