The sweetest collaborative TV show you can imagine to bring Adevinta employees together virtually. How to make a virtual event emotional and special? We created an online cooking program where the CEOs were the drivers and cooks, the employees followed the steps from their homes, shared their questions, photos and comments live and where there was solidarity and messages of support under the claim “What Really Matters”. We carried out the integral management from the design of the decoration of the set, the idea of the solidarity campaign or the creation of the script to the technical management. In the words of our clients: “We were closer than ever.”